Hi, I’m Gabe — but my friends call me LC.
I created The Science of Getting Rich Online because I believe, like the author Wallace D. Wattles, that there is a science to getting rich — especially online. There are proven principles and techniques that work when it comes to affiliate marketing. My mission with this site is to break those down for you and help you apply them successfully.
TSOGRO is a modern-day resource for aspiring affiliate marketers. I built it to cut through the noise and keep beginners up to date on what actually works in today’s affiliate marketing landscape. This industry is overflowing with hype, outdated strategies, and overpriced “training” that often leaves people more confused than when they started.
You deserve better than that.
No Fluff. No Hype. Just the Truth.
Some guides are out of order, some are flat-out wrong, and some are just stuck in 2013. The affiliate marketing game has changed — and it’s still evolving. I’ve made it my goal to curate and simplify the real, actionable strategies that still work (and have always worked), and to lay them out in a way that makes sense.
You won’t find magic software or push-button riches here. What you will find is a no-nonsense, step-by-step plan that shows you how to build your affiliate marketing business from the ground up — starting with the most essential piece: your website.
Why I Started This Site
Honestly? I was tired of the way the so-called “gurus” present affiliate marketing to the world. They lead with Lamborghinis and fake lifestyles, not substance. They sell you the dream — not the actual tools you need to get started.
I’ve been studying affiliate marketing for years, and here’s the truth: it doesn’t matter what flashy course you buy — you can’t shortcut the fundamentals. You need a website. You need hosting. You need a domain. And you need to learn by doing.
What makes me so passionate about this is that I’ve been burned, too. I’ve bought into the hype before, only to realize that none of it gets you closer to taking real action. So I set out to change that.
Building a Community That Helps Each Other Win
Beyond education, my bigger vision is to build a supportive community of affiliate marketers who can learn, share experiences, and help each other succeed.
Affiliate marketing can feel like a lonely journey — especially when you’re just starting out. I want to change that by creating a space where beginners and seasoned marketers alike can connect, exchange ideas, and lift each other up. Together, we can navigate this industry smarter and faster than we could alone.
The Skateboarding Analogy
Let tell you a story…
Let’s say you’re interested in skateboarding. It looks like a lot of fun and you’re excited to get started but also a little overwhelmed. Naturally, you come to me — your skater friend — for help.
Now imagine I try to sell you a $100 video on “how to skate.” It’s packed with information, maybe even well-made. But there’s a problem: you still don’t have a skateboard under your feet.
You can’t learn how to skate by watching a video and talking about it with your friends. You learn by actually standing on a board and skating around.
Wouldn’t I be a terrible friend if I sold you that video instead of just helping you get started the right way?
Now imagine a better version of that story.
Again, you come to me because you want to start skateboarding. And instead of all the “how to skate” video nonsense, I’m real with you about the dangers of falling and the other risks involved. I show you some free videos about skateboarding on YouTube and then I take you to the skatepark and let you borrow my extra skateboard. At the park I show you the basics — how to push, carve, and stop. I introduce you to some other skaters, all at different stages in their skill level. You practice. You fall a few times. You start having fun. And soon, after a few weeks of having fun at the skatepark you’re ready to buy your own board.
That’s when I help you choose the right setup — deck, trucks, wheels, bearings, grip tape — and I even point you to my favorite skate shop.
Now you’re really skating.
That’s What I’m Trying to Do for You
I want to be that kind of friend — but in the affiliate marketing world.
I’ll help you avoid the overpriced fluff and fake promises. All of my advice is grounded in reality. I’ll always tell it like it is. And I’ll give you the tools, direction, and support you need to actually start moving forward. And as you learn, you’ll be part of a growing community where we share wins, lessons, and resources — helping each other build something real.
Because affiliate marketing is a learn-by-doing business — and it’s always better when you don’t have to do it alone.
Let me help you build something real.
— Gabe (aka LC)
Founder, TheScienceOfGettingRichOnline.com
